https://news.starbucks.com/news/artists-behind-starbucks-holiday-cups-2016
Did you notice that the Starbucks are not the same? In order to meet the arrival of winter and Christmas, Starbucks unified with 75 countries around the world more than 25,000 Starbucks synchronization, replaced with a new version of the Christmas red cup. 13 different styles and meaning of the Christmas red cup design, created by the customer, the interpretation of "no boundaries of the common Christmas language."
Starbucks said that this unique style and meaning of the Christmas red cup, consumers can experience the most representative of the 10 Christmas Cup red. Each of these red cups represents a Christmas story, creating a brand new experience for customers who come to Starbucks stores, such as Christmas wreaths, moose silhouettes, birch jungles, sleighs, and more. .The concept of the Red Christmas Cup comes from the Starbucks found that customers like to use the Starbucks Christmas Red Cup as the creative canvas in life. So in December last year Starbucks official Instagram invited Starbucks customers to share the red cup design creation, widely respected, just 8 days to raise from 13 countries, more than 1,200 pieces of rich, unique works. From the country, Russia, Canada, Indonesia, South Korea, the United Arab Emirates, they selected 13 works as the 2016 Starbucks Christmas red cup design. Through their creation, to show the universal Christmas love and thanks.
I find the Christmas cups this year very interesting. Considering the back lash Starbucks received last year for simply using red cups or what consumers called Satan cups. I think it was a wise move to let the consumers design the cups for this year. It allows customers to reclaim the holiday cup! Thanks for your thoughts.
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